Data quality has always been an important issue for companies, and this is even more the case today. This paper, authored by Colin White, BI Research, reviews current industry problems concerning data quality, and takes a detailed look at how companies are addressing quality problems with customer, product, and other types of corporate data. It also looks at the role of data cleansing tools in helping improve data consistency and accuracy, and explains why companies need to take an enterprise-wide approach to data cleansing and data quality management.

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